webinar-Post covid Film Industry
Gifsa media & DFFK jointly organized webinar on Post covid entertainment industry challenges and Opportunities. key note addressed by Mr. Vijay Babu who is emerging young producer and talented actor in malayalam movie industry. He had delivered his valuable reviews and experiences on the particular topic. There were more than 60 participants got opportunity to attend the webinar and shared their views on the occasion. COVID-19 pandemic has had a significant impact on the film industry, leading to the closure of cinemas and delaying the release of many highly anticipated movies. However, as the world adjusts to a new normal, the film industry is undergoing a significant shift. With the rise of Over-the-Top (OTT) platforms, the industry is experiencing a transformation that is likely to shape the future of entertainment.
OTT platforms have become increasingly popular in recent years, offering audiences a diverse range of content that can be accessed anytime and anywhere. During the pandemic, the popularity of OTT platforms skyrocketed as people turned to online streaming to stay entertained while staying safe at home. The lockdowns and social distancing protocols have made OTT platforms an essential source of entertainment for people around the world.
The film industry has recognized the potential of OTT platforms and is increasingly releasing movies directly on these platforms. In the post-COVID era, OTT platforms are set to play a pivotal role in the film industry, allowing filmmakers to reach a wider audience and explore new creative avenues.
OTT platforms provide filmmakers with more flexibility and creative freedom than traditional cinema releases. The direct-to-OTT model eliminates the need for a theatrical release, reducing the financial risk and allowing filmmakers to experiment with unconventional storytelling methods. This has led to an increase in the number of original movies and series being produced by OTT platforms, providing opportunities for new talent to emerge and showcasing diverse perspectives.
Moreover, OTT platforms have created a more level playing field for independent filmmakers, who previously had limited access to traditional distribution channels. With OTT platforms, independent filmmakers can reach a global audience, bypassing the constraints of traditional distribution and marketing.
The scope of OTT platforms is not limited to just films and series. These platforms also provide opportunities for documentary filmmakers, animation studios, and other content creators. In the post-COVID era, OTT platforms are set to become a hub for diverse and creative content, providing audiences with an unprecedented range of entertainment options.
In conclusion, the COVID-19 pandemic has changed the film industry, and OTT platforms are leading the way in this transformation. With their popularity soaring during the pandemic, OTT platforms are set to play a significant role in the post-COVID era of entertainment. The rise of these platforms is a testament to the power of technology and its ability to revolutionize the entertainment industry. As the world continues to grapple with the pandemic, the film industry is finding new ways to keep audiences engaged and entertained, and OTT platforms are at the forefront of this revolution.
