India Kraft Paper Market Trends
The market in India is majorly driven by the increasing product demand across various industry verticals, such as food and beverages, automotive, and building and construction. Due to its recyclability feature and excellent mechanical properties, kraft paper is witnessing an increasing demand across the country. In line with this, rapid urbanization and rising construction activities are significantly contributing to the market. The kraft paper market is expected to expand due to factors, such as changes in packaging norms and the evolution of the packaging industry. Furthermore, continual technological advancements in building and construction materials are catalyzing the market. Besides this, flourishing e-commerce and retail sectors will likely create lucrative growth opportunities for the key players in the kraft paper market.
The growing demand of the product for gift wrapping and DIY is propelling the market. It reduces significant event and wedding costs by creating DIY kraft-inspired decorations and invitations. Moreover, the augmenting demand for food packaging from the food industry is strengthening product demand. The Indian governing authorities are strongly focusing on adopting recycling practices for paper, thus creating a positive outlook for the market. Additionally, an enhanced consumer focus toward improving the appearance of the end user product is providing a boost to the market. Several companies are investing heavily in research and development activities to develop innovative solutions that can enhance the quality and performance of packaging products.
